2023 Retrospective as an Inspiring Narrative – Ornare

Notícias

2023 Retrospective as an Inspiring Narrative

Over the past twelve months, Ornare’s journey had plenty of innovation and achievements, weaving a dynamic trajectory ranging from refining its collections to strategic expansion in new markets.

With a retrospective look at 2023, Ornare celebrates the significant moments that have driven the company toward the future in different spheres:

EXCLUSIVE EVENTS & MEMORABLE EXPERIENCES

The last year was full of significant events for Ornare. The company’s presence stood out in various design and architecture shows and in more intimate meetings in the brand’s showrooms around Brazil and the world. We actively participate in such events, sharing the news and providing unique experiences that inspire and strengthen the relationship with the public.

At the DW! Design Week in Sao Paulo, we organized a circuit of innovative lectures on design, exploring the theme “A look at Design: Paths and Perspectives – from Sensory to Digital.” During ExpoRevestir, architects from several Brazilian states and foreign journalists — invited by the Brazilian Association of Furniture Industries (ABMOM) — visited the factory before heading to the fair. Ornare took the theme Body & Home to CasaCor 2023 in five cities, featuring 18 environments designed by renowned architects, from the award-winning ‘Loft Solitude’ in Sao Paulo to the cozy ‘Urban Refuge’ in Cuiaba. Under the theme “Happiness,” we supported the Arfecfacto exhibition with six environments presenting renowned professionals.

In Sao Paulo, we opened space in the showroom for the “ONE Organizer Journey,” offering a VIP experience with immersion in the daily routine of organizers who work in the luxury market. We also held a talk in partnership with “Casa e Jardim” magazine, mediated by director Thais Lauton. It gathered prominent architects to discuss trends and the feminine presence in architecture. A party at our flagship store honored design excellence by welcoming the 2023 Casa e Jardim Awards 2023 finalists.

We provided unique experiences such as the guided tour of Nina Pandolfo’s enchanted universe with the exhibition “Suplementos” at Zipper Galeria, the ‘skin bar’ in the Curitiba showroom in partnership with Sisley Paris; and special meetings in Maceio and Rio de Janeiro as the exclusive preview of ArtRio 2023 at Galeria Carpintaria. In Ribeirao Preto, we held several events, such as the showroom opening in the Le Monde building and others during CasaCor, including excellent talks with psychoanalyst Carol Tilkian bringing relevant content loaded with emotion.

We showed our social commitment to actions such as special showcases for Children’s Day in the showrooms of Sao Paulo, supporting the NGO Decor Social. In addition, as sponsors of the Top 100 of Kaza magazine, we participated in its 16th edition in a special event in Foz do Iguaçu. There, we awarded Brazil’s most influential architecture and interior design professionals. Sponsorship of events like DW! Manaus and the Semana Design (Design Week) Campinas strengthened the contribution to cultural conversations and a commitment to sustainability, evidenced in the enriching talk “Design and Sustainability.”

We participated in Salone del Mobile in Milan for the fourth time. In the last edition, we presented the new Timeless Collection. With a spectacular view of Milan, Ornare’s event at The Roof Milano gathered 400 great names in architecture, design, influencers, and international press members for the Timeless Collection’s grand launch party.

From the Americas to the United Arab Emirates, Ornare also provided unforgettable experiences, taking its Timeless Collection to New York City, at the International Contemporary Furniture Fair (ICFF), and Miami, attending The Real Deal and collaborating with Ocean Drive magazine on the launch of the September issue, highlighting the “Fresh Faces of Fashion.” The participation in Art Basel, with architects and designers, was remarkable. The Houston showroom hosted a meeting celebrating women in design. In partnership with Tania Bulhoes, Ornare Hamptons held a special exhibition week in the showroom with exclusive Tania Bulhoes tableware. In Greenwich, the success of Styling Talk Bespoke Rings Cool Cashmere was evident, as was the partnership with JennAir at IDA. In New York City, Ornare hosted the traditional meeting of the Women of Brazil Group. Led by Luiza Helena Trajano, they met to discuss important issues for the Brazilian community in the US. Also in New York City, the fantastic Penthouse 111West57St, furnished by Ornare Manhattan, hosted the ‘Holiday Party’ NY. Finally, Ornare Dubai launched the Harper’s Bazaar Interiors of Arabia event.

IN THE LUXURY REAL ESTATE SCENE

Ornare resonates in the real estate market as a benchmark in exclusivity, synonymous with excellence and sophistication that adds unique value to real state. In 2023, we established essential partnerships and collaborations with the most renowned corporate, hotel, and real estate companies, consolidating Ornare’s position as an unparalleled benchmark.

Ornare Model Unit | Gio Jardins – Mitre

Architect Patricia Anastasiadis signed the latest expression of sophistication by developer Mitre. It is all about exclusivity, perfection in detail, technology integration, and a design that transcends expectations. The model decorated with 100% Ornare furniture is open for visits at Alameda Gabriel Monteiro da Silva, 135.

Ornare Model Unit | Signature – JMF

JMF’s Signature Alphaville integrates harmoniously with nature, offering genuinely stunning panoramas. 100% Ornare Decorated on display in Alameda Washington, 901, Alphaville.

100% Ornare All Studios | Tonino Lamborghini – Gafisa

Signed by renowned architect Carlos Rossi, all Gafisa’s Tonino Lamborghini building studios will be exclusively furnished by Ornare, giving them the highest level of beauty and sophistication.

100% Ornare All Units | Muse Itaim – Group 4M

Located in Itaim Bibi, a high-end neighborhood of Sao Paulo, the Muse Itaim development of the 4M Group developer received the exclusive 100% Ornare furniture in all units, praising its design and sophistication.

100% Ornare Exclusive Units | Hotel Unique – Fort / BEFIVE

Designed by acclaimed architect Joao Armentano, Hotel Unique will receive ten units with an exclusive Ornare design. The contemporary elegance present in the design of Armentano perfectly harmonizes with the sophisticated atmosphere of the space to provide a unique experience, primarily through the Ornare furniture. The hotel was designed to be a landmark of the avant-garde movement in the city of Sao Paulo, Brazil, and is located at Avenida Brigadeiro Luis Antonio, 4700.

100% Ornare All Units | Hilton Garden Hotel – HK9

Located in Itapema, in the state of Santa Catarina, the HK9 Hilton Garden Hotel is a landmark in luxury hotels in the south of the country. Ornare’s remarkable and exclusive presence in all units has further raised the enterprise’s standard of excellence and sophistication.

CO-BRANDING IN SYNERGY WITH THE BRAND

In 2023, Ornare established strategic collaborations with selected partners, all aligned in synergy with the company’s values, visions, and objectives. Consentino, Tania Bulhoes, PatBo, Sisley Paris, Kinder Design, and Celina Dias represent a diverse set, and each brings a unique identity to the universe of design, fashion, beauty, and social responsibility in various initiatives.

The presence of Consentino, who specialized in innovative surfaces, represented a lasting partnership. The addition of PatBo’s designer Patricia Bonaldi brought an enriching fashion dimension. Tania Bulhoes’s pieces complemented Ornare furniture, adding a layer of sophistication. Meanwhile, the participation of Sisley Paris – recognized for its excellence in beauty – brought a complementary elegance to the collaboration. The inclusion of Kinder Design and Celina Dias, in support of the Social Decor NGO, also highlighted the importance of social responsibility in co-branding partnerships.

INSIDE THE FACTORY

For another year, Ornare opened its factory in Cotia, in the state of Sao Paulo, for a series of visits. Ornare Factory Tour 2023 attracted a significant group, encompassing builders and developers such as Seed, Tishman, Kallas, and Construtora Sao Jose, as well as architects and future professionals of design and architecture from renowned academic institutions, including FAAP, IED, and Mackenzie. Journalists and influencers who work in the design and communication landscape were also present. Among them, names such as Fabiano Mazzei (Valor Economico), Nadia Simonelli (Como a Gente Mora), Fernando Mungioli (Projeto magazine), Olivia Vianna (In Out Decor), Anelise Lopes (Estadao), Karin Gimenes (AQuadra), Marina Daquanno Testi (Marie Claire), Carol Scolforo (UOL), Marianne Wenzel (Neofeed), Monique Carmona (Roteiro SP), Pedro Yves (ProPMark) and Denis Nunciaroni (IT Home).

During each full tour, visitors had the opportunity to closely follow the manufacturing and logistics stages at the Ornare industrial complex. It was a real immersion that proudly revealed the dedication and craftsmanship, from the careful selection of materials to the meticulous execution of each piece.

ESG AND POSITIVE IMPACT IN 2023

Ornare is committed to adopting ESG best practices with an agenda encompassing the entire production chain, such as selecting materials with certified origin and obtaining essential certifications, such as FSC®, Carbon Free, Trinity Renewable Energies, and Green Building Council Brazil. It also includes the social commitment echoing through initiatives that consolidate the brand as a positive societal force.

Carbon Free Brazil – Environmental Awareness Award

Ornare received the 2023 Environmental Awareness Award from Carbon Free Brazil for its environmental commitment. This prestigious award reflects the immediate impact of sustainable practices and the future-oriented vision that contributes to constructing a more sustainable world.

Trinity Renewable Energy – Clean Energy Certificate

The Clean Energy Certificate was awarded to Ornare due to its 2022 results when Ornare reduced its carbon emissions by 100% from the consumption of 22,255.185 MWh of electricity by acquiring renewable energy from government-encouraged sources. Since the first Clean Energy certification in 2016, Ornare has reduced the emission of CO2 into the environment and contributed to the equivalent of 12,641 planted trees.

Comite de Solidariedade pela Vida NGO

Ornare has consistently collaborated with the Comite de Solidariedade pela Vida, donating scraps of noble materials, such as leather and fabric, which the NGO transforms into sustainable and exclusive gifts. In a virtuous cycle, these gifts are acquired by Ornare, generating income for the communities involved in production. In 2023, Ornare expanded its impact, overcoming the achievements of the previous year by donating more than 2 tons of materials, resulting in the production of 13,342 units of gifts that benefited more than 2,000 families and contributed to social programs while reducing waste at the same time.

OUR YEAR IN THE MEDIA

Over the past year, Ornare was present in the media, adding endless brand mentions in national media outlets, newsletters, social media accounts, and several international publications. We thank all the media outlets, printed and digital, that highlighted Ornare in their pieces and contributed to its steady success.

Standing out with exclusive materials in the business, lifestyle, and inflight segments, the brand celebrated remarkable moments of the year, such as the presentation of the Timeless Collection at Salone Del Mobile in Milan and international expansion, winning recognition in the most prestigious outlets of the industry. Ornare was also present in the main decoration and design magazines with truly inspiring designs in different styles and colors.

Through the pages of outlets such as Revista Azul, IstoE Dinheiro, O Estado de Sao Paulo, Valor Economico, Casa Vogue, Neofeed, Revista Claudia, O Globo, Casa Abril, Authority Magazine, Identity Magazine, Lux Exposé, California Home+Design, Ornare shows the highlights of 2023:

Business

Revista Azul:

https://www.voeazul.com.br/content/dam/azul/voe-azul/revista-digital-azul/Edicao-117-Fernando-de-Noronha.pdf

Mercado Imobiliário, a TVMax Rio podcast:

https://www.youtube.com/watch?v=tOGY17RKAPM

IstoE Dinheiro:

https://istoedinheiro.com.br/luxo-brasileiro-conquista-as-arabias/

O Estado de Sao Paulo:

https://imoveis.estadao.com.br/investir-imoveis/o-que-e-um-imovel-de-alto-padrao-especialistas-respondem/

Valor Economico:

https://valor.globo.com/patrocinado/imoveis-de-valor/noticia/2023/09/01/muito-alem-do-showroom.ghtml

Casa Vogue Negocios:

https://casavogue.globo.com/negocios/noticia/2023/06/marcas-brasileiras-mobiliario-expansao-negocios.ghtml

NeoFeed:

https://neofeed.com.br/finde/de-armario-em-armario-ornare-abre-portas-no-oriente-medio/

 

Decoracao & Design

Revista Claudia (bathrooms with double sink):

https://claudia.abril.com.br/decoracao/banheiro-com-cuba-dupla-15-projetos-para-se-inspirar/

Revista Claudia (Escandinavian style):

https://claudia.abril.com.br/casa-claudia/decoracao-escandinava-7-salas-de-estar-para-se-inspirar/

Revista Claudia (hallway kitchens):

https://claudia.abril.com.br/casa-claudia/cozinha-corredor-9-projetos-para-aproveitar-o-espaco/

O Globo (men and ‘women’s walk-in closets):

https://oglobo.globo.com/conteudo-de-marca/morar-bem/noticia/2023/09/16/vestidos-de-um-lado-ternos-e-camisas-de-outro.ghtml

Casa Abril (children’s bedrooms):

https://casa.abril.com.br/ambientes/quartos-criancas-brinquedotecas-todos-estilos

Casa (Barbiecore trend):

https://casa.abril.com.br/moveis-acessorios/barbiecore-itens-para-deixar-casa-mais-rosa/

International

Authority Magazine:

https://medium.com/authority-magazine/esther-schattan-of-ornare-on-5-things-you-need-to-run-a-highly-successful-family-business-5d4b323897f2

Identity Magazine:

https://issuu.com/motivatepublishing/docs/id_102023_binder_lr?fr=sMWY0MDY2NDg2MjQ

Lux Exposé:

https://luxexpose.com/elevate-holiday-gatherings-with-these-spectacular-kitchen-spaces/

California Home+Design:

https://www.californiahomedesign.com/product-finds/timeless-collection/

PERSPECTIVES 2024

The year 2023 represented a journey of consolidation and recognition for Ornare. In 2024, the prospects are even more promising, brought up by the expansion of the brand in Europe, which includes – among other actions – the launching of the new showroom in Milan and the revitalization of the flagship on Avenida Gabriel Monteiro da Silva, Sao Paulo, presenting its new collections.