During the event, Ornare presented the talk series Casulo: Forms of Living, bringing together figures from architecture, design, fashion, beauty, and the real estate market to reflect on multiple ways of inhabiting space. Among the topics discussed were Brazil’s leading role in the global luxury market, female leadership, Brazilian creative identity, the relationship between fashion, architecture, and color, as well as branded residences and their impact on the living experience and commercial outcomes.

Opening

The program opened with the vernissage of the Art All Around project, held alongside the traditional event at D&D Shopping, bringing art, architecture, and design together in a single space. Curated by Marina Conde, this new edition featured works from Galeria Lica Pedrosa, composing the showroom in dialogue with architecture and furnishings. See Photos

Talks

Opening the series, the talk “Brazil as a Stage for Luxury” brought together Daniela Ota, CEO of LVMH Beauty, and Monica Pereira, founder of Códigos Futuro, in a conversation about Brazil’s role in the growth of the global luxury market, highlighting authenticity, regional diversity, and cultural repertoire as strategic assets. See Photos | Watch Live

Next, “Positive Women: Architecture and Design,” moderated by Fabi Saad, brought together architects Cris Barros, Fernanda Negrelli, and Laura Rocha to discuss topics such as female leadership, entrepreneurship, and protagonism in the field. See Photos | Watch Live

The meeting “Creative Territory: Brazilian Authenticity,” with Ale Salles and Celso Rayol and moderated by Thaís Lauton, explored how cultural repertoire, memory, and ancestry translate into contemporary design. The discussion reinforced identity as one of the main assets in the luxury market and its relationship with living as an affective and authorial expression. See Photos | Watch Live

In “Creativity in Fashion and Architecture,” Stella Sunaga, creative director of NK Store, and architect Diana Radomysler, from Studio MK27, discussed creative processes, identity, and the construction of original narratives in a conversation moderated by Monica Pereira. See Photos | Watch Live

“The Color of Our Time” brought together Blanca Lliahnne, CEO of Lexus/Pantone, and architect Deborah Roig, moderated by Beta Germano of Harper’s Bazaar Interiors, in a discussion on color as a cultural language and a strategic tool in architecture, design, and branding. See Photos | Watch Live

The talk “Architecture: From Project to Purpose” brought together architects Arthur Casas and Miguel Pinto Guimarães, moderated by Guilherme Amorozo, director of Casa Vogue, in a conversation about trajectory, identity, and the values guiding contemporary architectural practice. Arthur highlighted the work of the Arthur Casas Institute of Architecture and Innovation, focused on research, knowledge dissemination, and sustainable development, while Miguel shared initiatives related to Grupo Carnaúba and Instituto Manu, aimed at environmental preservation and urban transformation through education. See Photos | Watch Live

A series of talks was dedicated to the theme of Branded Residences, addressing projects such as Autoria by Ornare, Next Itaim by Ornare, and ORO Ilha Pura by Ornare. The sessions brought together Karla Bittar, Eduardo Bittar, André Tomé, Olegário de Sá, Felipe Antunes, José Roberto Leite, Rodrigo Jorge, and Talitha Ribeiro, with moderation by Fabiano Mazzei, in discussions on curation and brand identity within the high-end real estate market.

Watch the Live | View the Photos: Autoria by Ornare, Next by Ornare, ORO Ilha Pura by Ornare

Closing the program, the talk “Re-signifying to Inhabit” brought together psychoanalyst Carol Tilkian and visual artist Aline Bergson, moderated by Daniela Bulhões, proposing a reflection on subjectivity, materiality, and the affective and sensory dimension of spaces that become home. See Photos | Watch Live

That same evening, a cocktail celebration marked the brand’s four decades of trajectory, gathering architects, designers, partners, and guests in an event defined by legacy, excellence, and the connections built over time. See Photos | Watch Video

Art All Around

At its showroom on Alameda Gabriel Monteiro da Silva, Ornare presented the third edition of Art All Around, curated by Marina Conde. In celebration of the brand’s 40th anniversary, the exhibition spanned four decades, bringing together art, architecture, and living culture through a selection of historical and contemporary works in partnership with Casa Triângulo, Galeria Galatea, and pieces from James Lisboa Official Auction House, including works by the Campana Brothers.  See Photos

Among the highlights, Aline Bergson presented new works developed from raw materials derived from Ornare’s production processes, re-signifying industrial elements into authorial pieces and emphasizing practices linked to sustainability and the circular economy.

At D&D Shopping, the curatorial proposal extended the celebration of the brand’s 40th anniversary through a perspective focused on contemporary ways of living. In partnership with Galeria Lica Pedrosa, the selection brought together artists whose works explore materiality, gesture, landscape, memory, and perception, in dialogue with architecture, design, and the sensory experience of space. See Photos | Discover the Project

New Collections

At D&D Shopping, the brand presented the Colette Collection, originally launched during Milan Design Week 2024, featuring pieces defined by delicate lines, noble materials, and a balance between tradition and modernity.

At the flagship on Alameda Gabriel Monteiro da Silva, the highlight was Profile, reinforcing the brand’s sophistication through a precise, minimalist, and contemporary constructive language, as noted by Revista Carbono.

Media Coverage

A repercussão em veículos como ELLE Decor Brasil, ELLE e Revista Kaza ampliou o alcance dos temas debatidos durante a semana e reafirmou a presença da Ornare como uma marca que articula design, cultura e mercado em diferentes frentes.