CASACOR SP 2025 – Ornare

Notícias

CASACOR SP 2025

The brand takes part in the 38th edition of CASACOR São Paulo, featured in the “Loft Alvorá”, designed by architect Paula Neder

Held at Parque da Água Branca, the exhibition presents the theme “Sowing Dreams”, where city and nature intertwine. With concepts that envision more sensitive, conscious, and integrated futures, Ornare showcases its expertise in the Loft Alvorá, a space designed by Paula Neder. She imagines the environment for a woman who moves between the worlds of fashion and textile research.

Inspired by the symbolism of dawn, the project establishes a dialogue between light, matter, and color. Clean lines, natural surfaces, and handcrafted finishes — such as wood, stone, and fibers — shape a space where design embraces the poetics of new beginnings. The palette, in nude and burnt pink tones, softens the gaze, while organic textures bring depth and warmth.

Covering 72m², the Loft Alvorá offers an aesthetic experience. Ornare’s furniture expresses the resident’s lifestyle. In the kitchen, the exclusive pinkish hue of the Shaker line cabinets brings lightness and chromatic continuity. In the social area, a large multifunctional unit — combining a fireplace and a desk, created from the Timeless Collection — elegantly organizes the space, with niches between areas that highlight the architecture of the central span.

In the bedroom, the Wall System Panel integrates with the ventilated solid wood closet, also from the Timeless line, creating an intimate retreat. In the bath space, the Linear Collection: matte-painted surfaces, metallic profiles, and discreet handles define a contemplative environment, evoking a passage and offering a sensory journey.

The textile curation throughout the loft reveals the identity of a contemporary woman who values conscious fashion and artisanal techniques. In the closet, designer Cecília Prado, founder of the social project Calor Humano, presents pieces developed from natural raw materials in commitment to sustainability.

Natural light plays an essential role in the spatial narrative. Filtered through translucent curtains, it interacts with the materials and the surrounding greenery. Throughout the day, the interplay of shadows and reflections transforms the loft, with each surface revealing itself in new tones.

CASACOR remains open for visitation until August 3, at Parque da Água Branca, in the Barra Funda region – São Paulo.