Featuring 83 residences ranging from 20 to 80 square meters, with completion scheduled for 2027, the project reflects the growing prominence of branded residences in Brazil. Originating in the United States and later expanding to destinations such as Miami, Dubai, and London, this concept integrates the identity and heritage of luxury brands into residential developments, enhancing both their financial and symbolic value.

Next Realty developments have achieved an average property appreciation of 100% within the first four years, with annual returns equivalent to 263% of Brazil’s CDI benchmark rate and a historical record of 100% on-time deliveries. These results underscore the consistency and strength of the developer’s business model.

Meanwhile, Ornare, a Brazilian pioneer in bespoke luxury furnishings, continues to expand its influence beyond interior design, establishing itself as a strategic partner for developers seeking differentiation and added value in the real estate market. In the case of Next Itaim by Ornare, property values increased by 31.8% following the partnership announcement, reinforcing the role of high-end design as a valuable market asset.

“Our purpose is to bring bespoke luxury into new ways of living and investing. We believe design is a catalyst for value creation and a sense of belonging, and that every partnership bearing the Ornare name is an extension of our identity. Next Itaim by Ornare embodies precisely that: exclusivity, intelligence, and aesthetics in perfect harmony,” says Pitter Schattan, Ornare’s CEO in Brazil.

The collaboration between Next Realty and Ornare brings together two complementary areas of expertise: Next Realty’s recognized construction excellence and contemporary approach to premium real estate, and Ornare’s nearly four decades of transforming Brazilian design into bespoke luxury solutions, with a presence in cities including São Paulo, Miami, New York, Milan, and Lisbon.

“Next Itaim by Ornare is the result of a partnership that goes beyond aesthetics. It is about delivering tangible value to investors while positioning the development within an international standard of excellence,” says José Roberto Leite, co-founder of Next Realty.

The architectural design of Next Itaim by Ornare is led by Olegário de Sá, an architect with more than three decades of experience and an established reputation in luxury residential and commercial projects.

“The concept was to create a project in which form and function exist in balance, reflecting Ornare’s identity. I envisioned a precise architectural language that brings together proportion, lightness, and seamless integration between architecture and interiors, creating spaces that respond to contemporary ways of living,” explains Olegário de Sá.

Beyond this new development, Ornare lends its signature to other notable projects, including Ilha Pura in Rio de Janeiro and Autoria in Goiânia, as well as luxury residences in Miami. These collaborations further strengthen the brand’s position in the global branded residences market and reinforce Brazilian design as a benchmark for sophistication and performance.

Next Itaim by Ornare represents a new expression of contemporary living in Brazil, now taking shape in São Paulo, where architecture, design, and property value come together in a concept that seamlessly combines exclusivity with intelligent investment.